Unilever brands declared sponsors of FIFA Women’s World Cup

FIFA has named Unilever's personal care brands, including Rexona (also known as Sure and Degree), Dove, Lifebuoy and Lux, as the Official Sponsors of the Women’s World Cup Australia & New Zealand 2023.

The new partnership, which runs through to 2027, will include the FIFA World Cup 2026 as well as the FIFA Finals.

As part of the agreement, Unilever will collaborate with FIFA’s Women’s Development Programme. The initiative, launched in 2020, is designed to provide opportunities for women and girls in football around the globe. Unilever will provide funding, human resources, and support for the development programmes.

Fatma Samoura, FIFA Secretary General, commented: "Unilever has some of the world’s biggest and most impactful consumer brands, and we’re incredibly excited for them to join us on our journey to Australia and Aotearoa New Zealand. 2023 is going to be a landmark moment for women’s football, and Unilever is the ideal sponsor to help us grow the game globally – this year and beyond."

The FIFA Women’s World Cup 2023 is set to be the biggest women’s sporting event in the world, reaching approximately two billion people. FIFA is targeting 1.5 million attendees across the tournament’s 64 matches, providing plentiful opportunities to inspire more women to get involved in the sport.

Investing at all levels, from grassroots to FIFA’s most-anticipated tournaments, the cosmetics giant will have the opportunity to supply a total of 80,000 gift packs directly to fans at events throughout the years.

This sponsorship will build on existing community projects by Unilever brands, such as Rexona’s Breaking Limits programme. The initiative provides funding for community sports and helps young people overcome barriers to being active.

Fabian Garcia, Personal Care President at Unilever, added: "Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes."