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Unilever's Lifebuoy to create NFT series in new campaign

Jeremy Lim
21 September 2022

Unilever has partnered with Singapore Tiny Island Productions and Ape Kids Club to design a series of NFTs to accompany the FMCG manufacturer’s Lifebuoy H for Handwashing campaign.

The digital tokens will drop on Global Handwashing Day on 15 October, with all donations paid into Save The Children’s crypto wallet.

The campaign will tap into Tiny Island Production’s expertise in NFT and metaverse space, Unilever’s brand influence, and AKC’s experience in the NFT field to explore possibilities of doing more good with emerging Web 3 technologies potential of fund raising for good.

Lifebuoy x Unilever

Triveni Rajagopal, Personal Care Digital Transformation Lead, Unilever, said: "We need to separate the alerts from the noise surrounding NFT, crypto and Web 3.0. We can only do this by working with experts in this field, who can ensure Lifebuoy’s social mission of improving handwashing behaviours of people around the world will generate significant support.

"Lifebuoy recognises the opportunity in this new digital meta world. We are eager to learn from partners, creators, and specialists to create a Betterverse – a place where we can ensure good exists."

David Kwok, CEO of Tiny Island Productions, added: "We thought it would be a great idea to take design inspiration from Unilever's Lifebuoy's H for Handwashing Concept to create this new Ape Kids Club H4H NFT collection that will help to raise funds for social missions.

"We're also honoured to have Ape Kids Club our long-term NFT partner, who brings to the campaign their invaluable experience from their previous successful NFT launches. Coupled with our expertise in NFT and Metaverse, we want to show how NFTs can be a powerful tool to mobilise and raise support for worthwhile causes.

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