US skincare brand Proven launches in UK and EU

Technology company Proven Skincare announced its international expansion today, offering its personalised skincare solutions to customers in the EU and UK.

The expansion, which comes after a period of "extraordinary growth" for the company, will give customers in the UK and EU access to Proven’s cleaner, moisturiser, night cream, day eye cream and night eye cream. Founded in 2017 and officially launched in 2019, Proven has since secured a patent to protect its skincare solution.

The company has launched five products personalised to customers’ unique needs, received the 2018 MIT Artificial Intelligence Technology Award, was awarded Best Use of Technology at the 2022 Glossy Beauty Awards for its proprietary Skin Genome Project, and reached more than $30 million in revenue in three years.

The brand utilises artificial intelligence (AI) and big data to develop the five products it currently offers, including its Skin Genome Project, a beauty database which helps craft personalised solutions for its customers.

Ahead of its expansion into the UK and EU, Proven added that it gathered local environmental data on the region and executed a “major tech build to incorporate it into Proven’s existing AI”.

Ming S. Zhao, Proven's Co-Founder and CEO, said: “Too many customers still rely on one-size-fits-all skincare products that do not take into account their unique concerns and needs. Proven provides personalised, adaptive, effective skincare solutions that take into account a person’s skin, life and environment.”