Valentino Beauty brings Vendetta fragrance experience to Westfield London

Valentino Beauty has opened an immersive Vendetta pop-up at Westfield London to promote its new prestige fragrance duo, with sampling, campaign content and purchase incentives.

Running until 27 September in partnership with The Fragrance Shop, the activation is located in the North Atrium of the White City shopping centre. Its red interior and monochrome geometric flooring draw directly from the visual identity of the Vendetta campaign.

At the centre of the experience is the Red Room, where visitors collect a set of keys before taking a seat inside the Vendetta car. The installation then screens the campaign film starring Dakota Johnson and Alexander Skarsgård, followed by a photo opportunity where guests can take a keepsake photo.

The campaign was directed by Romain Gavras, with photography by Inez & Vinoodh. Shot on 35mm film and soundtracked by Pet Shop Boys’ “It’s a Sin”, it follows Johnson and Skarsgård on a road journey built around the collection’s themes of intimacy and emotional intensity.

Elsewhere, a discovery table introduces visitors to Vendetta Donna and Vendetta Uomo, with support from Valentino Beauty specialists. Complimentary samples of both scents are available while stocks last.

Vendetta Donna, created by Dominique Ropion with Andrew Everett, is a floral gourmand woody fragrance. It combines a vibrant red orange nectar accord with Tuberose Osmobloom™, before settling into a warm sandalwood base.

Meanwhile, Vendetta Uomo, composed by Marie Salamagne, is a woody spicy gourmand fragrance. Peruvian ginger CO₂ extract and Italian citrus create a fresh opening, leading into a rich cinnamon liquor accord, complemented by patchouli essence and modern carnal woods.

Vendetta Donna is available in 30ml, 50ml and 90ml formats, while Vendetta Uomo is offered in 50ml and 90ml sizes. Customers purchasing a Vendetta fragrance in 50ml or above will receive a complimentary Valentino Beauty pouch, subject to availability.

The pop-up is open from 10am to 8pm Monday to Saturday and from midday to 6pm on Sunday.