Follow us improves beauty offering with 20 new brands

Tom Shearsmith
10 December 2020 has announced the immediate addition of 20 new beauty brands to its site, as the online retailer continues to expand in the beauty category.

The move follows the unveiling of 50 new beauty and fragrance labels, including ELEMIS, REN Clean Skincare and Cowshed, in January 2020.

The retailer now has an online beauty range comprising over 200 brands covering cosmetics, fragrance, skincare, hair care and men’s products.

The new beauty brands added to the site comprise of:

  • Aromatherapy Associates
  • Benefit
  • Cocoa Brown
  • Dr Botanicals
  • Bare By Vogue Williams
  • Delilah
  • Elemental Herbology
  • Green Stem
  • Pur
  • Stila
  • Trilogy
  • L'Occitane
  • Bare Feet
  • Philip Kingsley
  • Pixi Beauty
  • Skin & Tonic
  • The Handmade Soap Company
  • The Organic Pharmacy
  • Ultrasun
  • Brow Gal's existing beauty range helped the it deliver strong double digit growth in the category in the last six months as self-care, in particular, proved popular during the coronavirus pandemic.

The company confirmed it has plans to launch even more beauty brands in 2021.

Jeremy Stevens, Category Director at The Very Group, said: “During this disruptive time for the beauty industry, we are grateful for the trust brands have put in us to help them access a whole new customer base online. Our customers love the new brands we’ve launched and have shown a real appetite for self-care over recent months, which we expect to continue.

“With the launch of even more industry heavyweights, including Benefit, we are excited about the potential in make-up as our customers have begun to move back towards categories focused on going out.”

Earlier this year, it was announced the shopping giant had returned to profit as sales topped £2bn for the first time in the year ending 30 June 2020.

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