Victoria Beckham Beauty expands range with new Colour Wash water tint collection

Lauretta Roberts

15 July 2025

Victoria Beckham Beauty has expanded its range with the introduction of Colour Wash, a water tint collection designed to deliver a natural rush of colour to the skin.

Available in three shades, Colour Wash uses activated water technology and is formulated with water sourced from the rocky cliffs of Northern France. It is infused with vitamin C-rich superfruit and coconut fruit water to boost the skin, while creating a bright water-colour inspired effect that looks intrinsic to the skin.

Vintage Rose

Brand co-founder and creative director Victoria Beckham said of the new launch: “I love the healthy flush in my skin after a workout—Colour Wash creates this same rush of colour. The watercolour-like stain soaks into skin for a blush that looks like it’s naturally coming from within. It’s the flush you get after a fantastic laugh, a day in the sun… or any other invigorating reason cheeks might show a little colour. I can think of a few.”

Flushed

Coral delivers a wam coral flush, while Flushed is a sheer red (and Victoria Beckham's signature shade) and Vintage Rose is described as a sheer berry mauve.

Colour Wash can be applied, using fingers or a brush, on top of make-up or on clean skin. It can be used across the cheeks and the bridge of the nose for a sun-kissed look or high on the cheeks for a lifted effect. It can be layered for added colour intensity and once the colour is set, it lasts all day.