Victoria Beckham Beauty lands at Harrods
Victoria Beckham Beauty has entered a new retail partnership with Harrods, launching online and in-store at the luxury department store as it continues to target growth.
The British brand has brought its range of skincare, makeup and fragrances to the retailer, from its bestselling Satin Kajal Eyeliner and Posh Lipstick to its skincare range formulated with Augustinus Bader’s skin cell-renewing TFC8 technology.
Beckham first ventured into the beauty industry with Estée Lauder before launching Victoria Beckham Beauty in 2019.
Founded on the idea that "beauty should complement and empower the dynamic life you lead", she set out to create a new standard of clean luxury with high-performing, cruelty-free and sustainably-minded makeup and skincare products.
In 2023, Beckham also entered the fragrance category for the first time with three scents. Created in collaboration with master parfumier Jérôme Épinette, the genderless artisanal fragrances were inspired by a particular era in her own life.
Mia Collins, Beauty Buying Director at Harrods, said: "We are delighted to welcome Victoria Beckham Beauty to Harrods, bringing our customers this collection that truly marries the concept of modern luxury with maximum product efficacy.
"This partnership reflects our unwavering commitment to offering the most sought-after, innovative beauty brands and exceptional products that inspire and captivate our clients."
Harrods has continued to strengthen its beauty offer over the years, stocking a wide selection of brands such as Charlotte Tilbury, La Mer, YSL, Oribe and Diptyque, amongst others.
