Victoria Beckham Beauty's new lines see revenues soar

Victoria Beckham’s beauty and fashion business has delivered a second consecutive year of high double-digit growth, with revenues rising by 44% to £58.8 million in 2022. 

Back in March, it was revealed that Victoria Beckham’s eponymous label has finally turned a profit. At the end of 2021, Victoria Beckham's namesake brand saw revenue grow by 13% to £40.9 million, cutting net losses from £8.6 million to £5.8 million. However, it wasn’t until 2022 that the label reported a profit.

Now, Victoria Beckham has proven its improved track record with gross profits standing at 40.3 million compared to 27.7 million the year prior. Meanwhile, the company achieved a positive adjusted EBITDA of £0.2m vs a £2 million loss in 2021.

Operating losses declined year-on-year from £3.9 million to £0.9 million in 2022, reflecting the company’s significant turnaround as it delivers on its plan for profitability.

Victoria Beckham Beauty

VBB saw widespread success in 2022, tripling its customer number during the period. So far in 2023, the group has built on last year’s strong performance by showing a positive double-digit growth trajectory across all product categories.

The company is experiencing an unprecedented demand for its products and has launched new makeup lines (Eyewear, Babyblade & Contour Stylus) along with Victoria Beckham’s first eponymous fragrance collection which went on sale in September 2023.

As an interesting side note, Victoria Beckham’s growing presence on social media may have influenced growing beauty sales.  Following the 'Beckham' Netflix documentary, the singer-turned-entrepanuer’s social media following increased in 2023, seeing her TikTok following almost double from 1.2 million to 2.2 million.

Marie Leblanc, CEO of Victoria Beckham Holdings, told TheIndustry.fashion: "2022 has been a pivotal year and confirms the healthy growth trajectory of the business.  The company shows a highly positive dynamic in 2023 with unprecedented double-digit growth, and a renewed interest in the Brand after its third show in Paris, top media impact and a strong evolution in its Leather Goods alongside RTW.

"The business is rebalancing towards its DTC channels with a significant acceleration of its digital reach and omni-channel experience."

Read TheIndustry.fashion's feature 'A timeline of Victoria Beckham's path to profit' here.