Vida Glow pops up at Harrods Knightsbridge
Marine collagen brand Vida Glow has launched a month-long pop-up on the fifth-floor at Harrods Knightsbridge as it pivots the brand towards ingestible beauty solutions.
The pop-up showcases the brand's range of Daily Essentials, Advanced Repair and Age Defiance ranges, including its signature Marine Collagen range, which comes in seven flavours, and the effervescent antioxidant powder, Anti-G-Ox, which customers can sample at the tasting station.
Vida Glow was started in Australia in 2014 by Anna Lahey, after she discovered collagen on a trip to Japan in 2012. The brand is now the world's number one marine collagen brand available in over 50 markets, with more than 6 million units of its signature Natural Marine Collagen sold annually.
More recently the brand has been branching into solution-driven ingestible beauty solutions such as the Radiance, slow release capsules, which target dark circles and hyper-pigmentation, Hairology, which targets hair loss and, coming soon, Clear, which targets acne.
“As a brand we’re constantly evolving how we show up in the world – and as we continue to expand globally, this stays as our integral focus. As one of London’s most prominent luxury retailers, partnering with Harrods presents such an exciting opportunity for us as brand and marks yet another proud moment," said Lahey.
