VIEVE invites makeup lovers to new pop-up in hometown of Glasgow
Jamie Genevieve’s makeup brand VIEVE is bringing its bestselling cosmetics to a new pop-up in its hometown at Glasgow’s Buchanan Galleries this winter.
The Glasgow-based beauty brand will be officially opening its doors at the centre on Thursday 5 December, where guests can get hands-on and shop VIEVE’s full range as well as new and exclusive merchandise.
Founded by Scottish makeup artist Jamie Genevieve in 2020, VIEVE is known for its range of vegan and cruelty-free cosmetics, with bestsellers including a Modern Mascara, Sunset Blush Balm, Lip Dew, Skin Nova Primer and Dimension Face Palette.
Earlier this year, it launched its first-ever foundation, the Skin Nova Complexion Balm. To celebrate the launch, the colour cosmetics brand hit the road with a travelling pop-up that targeted London, Liverpool, Manchester and Birmingham.
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At the new Buchanan Galleries pop-up, makeup artists will be on hand to offer shopping advice.
Kathy Murdoch, Centre Director at Buchanan Galleries, said: "VIEVE is one of the most frequently requested brands by our guests, so we’re really excited to be welcoming them to our retailer line-up this year, just in time for Christmas.
"There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. It’s going to be well worth the wait for our guests!"
Buchanan Galleries
