Viral K-beauty brand Laneige is coming to a high street near you
Laneige made waves in the UK after bringing its fan-favourite Lip Sleeping Masks to the shelves of Space NK in 2023. Now, after also launching in Sephora, the K-beauty brand is coming to local high streets across the nation in partnership with Boots.
Established in 1994, Laneige combines cutting-edge technology with natural ingredients to provide hydration and radiance to the skin. The hydration experts, which signed actress Sydney Sweeney as their Global Ambassador, will be in stores and online from 12 June.
Dennis Yang, General Manager at APUK, said: "We are very excited about securing wider accessibility to shoppers through our partnership with Boots. Boots has worked hard for a long time to provide value in health & beauty to customers in the UK, sharing many values with Laneige. Through this partnership, we are thrilled to introduce Laneige’s excellent products to more customers.”
The first wave of Boots stores to retail Laneige include:
- Battersea Power Station
- Derby
- Meadowhall
- Trafford Centre
- Brent Cross
- Watford Atria
- Dudley Merryhill
- Fosse Park
- Bournemouth Castle
- Lisburn Sprucefield
Alongside the Boots UK partnership with Love Island, Laneige will be the new beauty bombshell arriving in the Villa dressing room with the 2024 Islanders.
Laneige is one of the 25 brands Boots is adding to its line-up this summer. Other brands including The Beauty Crop, Tree Hut, Coats and Kurl Kitchen have already landed and are available to shop at Boots.
Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, said: "It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks. As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers.
"We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”
