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VOTARY lands in-flight skincare partnership with Virgin Atlantic

Sophie Smith
09 September 2025

British luxury brand VOTARY has been named as the new skincare partner for Virgin Atlantic’s Upper Class amenity kits, starting early 2026.

The partnership will introduce a curated edit of Votary products, each designed to counteract the effects of long-haul air travel on the skin.

Products include a Relaxing Facial Mist, Nourishing Hand Cream and Hydrating Lip Treatment.

The amenity kits will be available on all Upper Class flights as part of Virgin Atlantic’s cabin upgrades and expanded luxury touchpoints.

It aligns Votary with Virgin Atlantic’s "elevated premium strategy", ensuring visibility among a globally mobile audience.

Arabella Preston, co-founder of Votary, said: "This is a milestone moment for Votary.

"Partnering with Virgin Atlantic allows us to introduce our products in a highly experiential way, building an emotional connection with customers in a space where comfort, care, and luxury matter most."

VOTARY is a modern British skincare brand founded in 2015 by makeup artist Arabella Preston and entrepreneur Charlotte Semler. Known for its efficacy, the brand's products are where "luxury meets performance".


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