W-Wellness secures strategic investment following 1,300% year-on-year growth

W-Wellness has completed its latest funding round, led by Dmg Ventures, following a period of "extraordinary" growth for the female-founded retail platform.

The new funding arrives at a "pivotal" moment for the company, as expansion plans for 2026 are already in progress.

With the support of its new partners, W-Wellness aims to build on its current momentum through measured growth, broader market reach, and ongoing innovation.

Manuel Lopo de Carvalho, Managing Partner of Dmg Ventures, said: "W-Wellness is bringing a simple, transparent and mission-led approach to a highly confusing but rapidly growing market.

"We are excited to support W-Wellness on the next phase of its growth and can’t wait to amplify the retailer further through DMGT’s channels."

The business is on track to deliver over 1,300% year-on-year revenue growth in 2025, supported by an average month-on-month revenue increase of 26% since the platform launched in February 2024.

Platform engagement has also grown significantly. User numbers have lifted by more than 250% over the past six months, and subscriptions have risen by over 8,300% year-on-year, reflecting increasing market interest and customer adoption.

Demand for personalised support continues to strengthen, with digital consultations offered through the platform growing 25% month-on-month.

W-Wellness’s momentum is further supported by its growing network of B2B partnerships with practitioners who use the platform to complement their private practice. The company now works with hundreds of practitioners across the UK, including nutritional therapists, functional medicine doctors, consultant dermatologists, aesthetic doctors, private GPs, and plastic surgeons.

Founded by Sophie Woodward and Sally Lefever-Bell, W-Wellness was born from the founders’ own health journeys and their frustration with an "overcrowded, unregulated, and confusing" supplement market.

Their mission is to build a trusted, transparent, curated space where individuals can access both quality supplements and expert guidance - all in one place.

Sophie Woodward, co-founder and CEO of W-Wellness, said: "Our phenomenal growth in 2025 reflects both the scale of unmet need and the trust our community has placed in our expert-led approach, and I’m thrilled that we’ve partnered with the investment arm of the Daily Mail and General Trust, whose marketing machine, reach, brand-building expertise and media value, can materially accelerate our future growth."

Sally Lefever-Bell, co-founder and COO of W-Wellness, added: "I am delighted with this strategic partnership which allows us to share our messaging to broader audiences. We are committed to our foundational belief that consumers in this market should be able to shop with confidence.

"We don’t just sell supplements - we help people understand them. We make expert support accessible. From personalised testing to affordable digital consultations with qualified nutritionists, we’re giving people clarity in a space that has long been confusing and overwhelming. Personalised, evidence-based solutions people can trust."