War Paint For Men and Reiss unveil new retail partnership

Men’s makeup brand War Paint For Men has forged a new retail partnership with fashion retailer Reiss. 

Products from the brand, which is seeking to “change the thinking about men's makeup,” are now available from the Reiss website, with an in-store presence launching at 15 UK outlets in the coming weeks.

The range includes tinted moisturiser, primer, bronzer, concealer and newly released beard and brow gel. 

War Paint For Men founder Danny Gray said, “War Paint For Men and Reiss have a lot in common, we both want to help men feel good about themselves, inside and out, by boosting their confidence.

“I know that I can go into a Reiss, or go online, and pick-up clothes that will make me feel good, and now War Paint will be able to add to that experience, giving men more options in their appearance.”

Reiss menswear director Alex Field added: “Reiss was interested in the story and benefits of War Paint, particularly the men’s mental health aspect of it.

“We have been dressing men since 1971 and want to provide the tools to make them feel confident. 

"We are proud to work with Danny and the War Paint brand on helping this cause.”