War Paint For Men launches at Superdrug

Superdrug has strengthened its male grooming category with the launch of War Paint For Men online and in-store across the UK. 

Founded by Danny Gray to help manage his body dysmorphia, War Paint For Men is committed to breaking down the stigma surrounding men wearing everyday makeup.

The brand's launch at Superdrug features its range of makeup, including a Foundation and Beard & Brow Filler.

Aside from its flagship Carnaby Street store, Superdrug is also the only retailer to stock the brand's exclusive skincare range, including a Night Serum, Eye Cream and Moisturiser.

Danny Gray, Founder of War Paint For Men, said: “My mission has always been to break down the barriers for men who want to wear makeup, so I am thrilled to be launching into Superdrug, an accessible high street store that feels comfortable for both men and women."

Megan Potter, Superdrug Trading Director, said: “We’re proud to be an inclusive and accessible retailer, and we are happy to announce the launch of War Paint into selected stores and online. As a brand, we always work to ensure our customers’ needs are met and we have seen a growing demand for men’s cosmetics and grooming products. We are sure War Paint will be a huge hit with our customers.”

Earlier this month, Superdrug launched a new own-brand cosmetics range. With all products priced under £9, the Studio London collection promises to "deliver the latest colour trends and premium performance products that won't cost the Earth".

Listen to TheIndustry.beauty's podcast with Superdrug's Chief Commercial Officer, Simon Comins.

Listen to TheIndustry.beauty's podcast with the Founder of War Paint For Men, Danny Gray.