Warner Music files lawsuit against Iconic London

British beauty brand Iconic London is being sued by music giant Warner Music for unlicensed use of its songs in social media campaigns.

Warner Music filed documents against London-based skincare and cosmetics company Iconic London on Friday in California Central District Court, relating to consistent copyright infringement claims.

Iconic London, which was founded in 2015 by celebrity makeup artist Jade Elliot, is best known for its illuminating drops and glow-infused beauty products.

The suit accuses the British-based brand and its social media influencers of using more than 165 of Warner Music’s songs in online marketing and advertising videos without permission. It claims: “Defendant’s unauthorised exploration of plaintiff’s musical works is massive and deliberate. It also is a critical part of its marketing and brand development strategy.”

The documents state that the brand used songs by “chart-topping and award-winning artists Ariana Grande, Beyoncé, Bruno Mars, Cardi B, Dua Lipa, Jason Derulo, Post Malone, Selena Gomez, The Weeknd, and Wiz Khalifa.”

The documents accuse Iconic of depriving “Plaintiffs, their recording artists, and their songwriters of the ability to control how and where their works are used.”

This news follows Iconic London's appointment of digital marketing agency Climb Online to help drive its international growth strategy across the UK and US.