Watch: Charlotte Tilbury unveils playful campaign starring Kylie Minogue, Kate Moss, Richard E. Grant and more...

Charlotte Tilbury has launched a new holiday campaign, which adds a playful spin to the traditional royal variety show format, with "world-renowned" talents revealing previously hidden skills.

The new campaign features never-before-seen performances from a line-up of celebrity talent, including Kylie Minogue, Kate Moss, Richard E. Grant, Amelia Dimoldenberg, and more.

As part of this, the multi-episode content series invites consumers to "unlock their inner confidence" through the transformative power of makeup, skincare, fragrance and fun.

Kylie Minogue takes on the role of a hypnotist in a glittering blue Eighties-inspired make-up look. Meanwhile, Chicken Shop Date’s Amelia Dimoldenberg stars as the variety show’s host in a blushing baby-doll pink look.

Critically acclaimed actor Richard E. Grant models the brand’s bestselling Magic Cream, and American choreographer Kameron Saunders, who recently shot to fame as a backup dancer on Taylor Swift’s Eras tour, also features in the campaign.

Other stars to join the line-up include model Jourdan Dunn and The London Gay Men’s Chorus.

"My new ‘Charlotte Tilbury Beauty show' is finally here! This is a first-of-its-kind Tilbury take on the Royal Variety show – and it might be our biggest holiday campaign yet," said Tilbury.

"Shooting this campaign was a once-in-a-lifetime experience, bringing together some of the biggest stars from the magical worlds of music, entertainment, fashion and beauty.

"You will see some familiar faces as well as some new beauty muses starring in their first-ever Charlotte Tilbury campaign. Each of them brought limitless energy and star power to the set."

The campaign features a series of performances dropping on social media daily, each one celebrating the British beauty brand's 2024 holiday collection and bestselling products.

It draws from social media trends such as lip-syncing, ASMR and dance challenges to drive social-first entertainment.

Additional behind-the-scenes footage and blooper content will be also shared throughout November and December.

With 76% of social media users inspired to purchase products after encountering them online, and 75% of Gen Z consumers worldwide relying on social media to make purchasing decisions, the new series represents a strategic approach to marketing for Charlotte Tilbury during the gifting season.