We want our own version of "Just do it": Europe’s biggest online fashion retailer on its next chapter

Zalando wants to be for fashion what Netflix is for entertainment, Spotify for music and Airbnb for travel – it wants to have that “real indispensable relationship” with consumers, to be where people start and end their fashion journey.

With more than 26 million active customers across 17 markets, Zalando is already Europe’s largest online fashion retailer. But with ambitions to double its audience in the next three-to-five years, the 10-year-old Berlin-based brand says 2019 will be about being more “belief-driven” and connecting with people on a more human level.

Read the full article on Marketing Week.