WeDo/ announces Bridgerton's Phoebe Dynevor as positive change advocate

British actress Phoebe Dynevor, known for her role in Netflix's Bridgerton, has been appointed as Advocate for Positive Change for the eco-ethical haircare brand weDo/ Professional.

Dynevor will work with the brand to call for more sustainable haircare routines while highlighting the importance of acting together to reduce our impact on the environment. She will also be weDo/'s first ever advocate.

WeDo/'s products are silicon and sulfate-free, using different combinations of ingredients such as ethically sourced murumuru and cupuaçu butter, olive oil, upcycled macadamia oil and bamboo water.

WeDo/ also partnered with the social enterprise Plastic Bank, committing to remove 8 plastic bottles from entering the ocean for every product sold. The collaboration has already stopped over 10 million plastic bottles from polluting the oceans.

Dynevor commented: "In the world we are living in today, there is pressure to look good and do good and we are all searching for ways we can help the planet simply just by changing our daily routines, products or habits.

"I want to do my bit for the environment, the same as everyone else and that's what brought me to weDo/. Using products which are made with natural ingredients is a game changer. And what I love about weDo/ is that they have managed to make great impact go hand in hand with strong product performance. That's a win-win"

Cecile Jolly, Co-Founder of weDo/ added: "The brand has been lucky to meet like-minded personalities along its journey. Experts, scientists, users and change-makers who all share a common vision and who are partnering with the brand in different ways.

"Today, this adventure is taking a new dimension and we are thrilled to welcome Phoebe in the family. She's an authentic advocate for positive change who's using her influence for good. Her passion for what we're trying to do here has been genuinely inspiring for us. Together with Phoebe, we will invite more people to join the journey towards more responsible beauty routines and go on the field to drive change."