Weleda celebrates 100 years of Skin Food with RHS Chelsea Flower Show collaboration

To celebrate the 100th anniversary of its flagship skincare product, Skin Food, Weleda has announced a three-year partnership with the RHS Chelsea Flower Show.

Taking place from 19-23 May, the partnership positions Weleda as the show's official skincare provider, with Skin Food products available for visitors and exhibitors across the showground.

For the first time, Weleda will also present a feature stand on Main Avenue, inspired by the Weleda Gardens in Derbyshire.

Jayn Sterland, Country Manager at Weleda UK, said: "Weleda has long been a must-have brand for people who care deeply about their skin and the planet, so we’re thrilled to bring our pioneering approach to sustainable, natural skincare to RHS Chelsea."

James Wren, Director of Corporate Partnerships at the RHS, added: "We are delighted that Weleda is joining our growing roster of partner brands at RHS Chelsea. As a gardening charity that champions growing methods which put nature first without compromising beauty, we are proud to partner with a brand that shares our deep respect for plants and the natural world."

The new partnership forms part of the broader Skin Food 100 Years campaign, taking place from February through October.

Introduced in 1926, Skin Food has built a longstanding reputation in skincare. Today, a tube of Skin Food Original is sold every six seconds worldwide and is available in over 50 countries.

Over the past decade, global sales of Skin Food Original have increased by more than 300%, totaling around 30 million units, while UK sales have grown over 1,000% between 2016 and 2025.