Wella Company achieves three consecutive years of growth

Wella Company has achieved high single-digit growth for FY23 as it continues to elevate its portfolio of hair, nail and beauty tech brands. 

It comes as the owner of Wella Professionals and OPI celebrates it third anniversary as an independent company, having returned to independent operating status in 2020.

Since then, Wella Company has reported year-over-year growth across its brands, categories and geographies in both developed and emerging markets.

The company said it has also grown its e-commerce sales by increasing partnerships with top e-commerce retailers, investing in digital-first brand building, and improving user experience on its owned e-commerce platform to "meet the needs of salon professionals".

Annie Young-Scrivner, CEO of Wella Company, said: "Looking at 2023, we are beginning to realise the benefits of the successful brand transformations across our portfolio and breakthrough innovations.

"We are also seeing our business mature and expand across channels and markets. All of our brands and geographies are growing ahead of the category, which is an indicator that we have tremendous upside yet to unlock."

Key brand highlights

Wella Professionals refreshed its packaging across its haircare line, including shampoos and conditioners, contributing to double-digit revenue growth globally.

GHD created a new category in wet-to-dry with the introduction of its Duet Style hair tool. Since its launch in February, the innovation has become the beauty brand's third bestselling product behind its Platinum+ and Gold stylers.

Briogeo entered the scalp care category earlier this year with the launch of a new Destined for Density range, which has become the haircare brand’s highest and best performing launch to date.

OPI introduced several innovations throughout the year, including a patented bond building treatment. This marked an "important entry into the premium price segment for OPI and overdelivered its year one sales forecast.