Wellness brand Cosmoss by Kate Moss lands at Liberty London

You may have seen a collection of ‘candid’ photographs of supermodel Kate Moss sporting Liberty's instantly recognisable purple shopping bags, but this is no coincidence. Her brand Cosmoss has officially launched in the iconic department store’s hallowed halls.

Crowds gathered in the Beauty Hall to see the Cosmoss founder officially unveil her new counter and greet customers who were there to experience the collection of mindful beauty and lifestyle products.

Moss said: "I am so excited to launch my new Cosmoss counter into Liberty today. It is such an iconic destination for beauty, fragrance and wellness and I love coming here to explore and discover new brands. I can’t wait for customers to experience some Cosmoss calm in the Beauty Hall."

Lydia King, Buying Director at Liberty, added: "We are thrilled to welcome Cosmoss to the Liberty Beauty Hall. Liberty is renowned as a destination for discovery and for celebrating British brands which, we feel, makes Cosmoss the perfect fit. We’re excited for our Liberty customers to discover for themselves the sensual collection of skincare, fragrance and lifestyle products created and curated by Kate Moss. "

Cosmoss, pun intended, is a well-being brand launched by the supermodel in 2022. Grounded in a "deep, personal connection to wellbeing, spirituality, and optimism", the brand draws on Kate’s wellness journey. The collection features six sustainably sourced products that offer natural remedies to restore and rebalance.

The new counter at Liberty, which is open now, coincides with the launch of Cosmoss Incense Sticks - a new addition to the award-winning Sacred Mist fragrance family.

Read 'In-depth: a look at Cosmoss by Kate Moss' to learn more about the wellbeing brand.