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Wellness brand Herbar announces launch

Sophie Smith
24 August 2022

New beauty and wellness brand Herbar has announced its launch, introducing a range of adaptogenic-powered beauty products to consumers. 

The brand will launch on 29 August 2022 with two products including a Face Oil and Gua-Shroom tool.

According to Herbar, adaptogens are non-toxic, life enhancing plants that are often used for their abilities to help the body resist physical biological or chemical stressors.

Harnessing the power of adaptogens, Herbar's new Face Oil includes Tremella Mushroom, Da Zao, Jujube Date and Reishi Mushroom. The Face Oil works to restore radiance, balance, soothe inflammation, enhance elasticity and fortify skin against environmental elements.

Derived from traditional Chinese medicine, the new Gua-Shroom is a tool to encourage lymphatic drainage for smoother and more toned looking skin.

Catarina Oliveira, Co-founder of Herbar, said: "To say that we are excited about the launch is an understatement. Herbar has been a 2 year long process full of love, excitement, patience and learnings. Finally launching it to the world and hopefully nudging the beauty industry a little bit forward is forcing us to up our adaptogens intake to calm ourselves down.

"We wholeheartedly believe in the time-proven superpowers of adaptogenic mushrooms, herbs and plants to work their magic inwards and outwards. Health and beauty do not need to be mutually exclusive -  the adaptogenic beauty train is fast approaching and we want to be the ones leading it."

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