Wellness trends set to take off in 2026

New search data revealed by beauty and wellness platform Fresha offers insight into the treatments, services and trends expected to gain momentum in 2026. 

The findings highlight a mix of emerging wellness therapies, established spa services, and renewed interest in traditional treatments driven by social media visibility.

Together, they reflect not only growing consumer curiosity but also broader cultural shifts toward self-care, stress management, and preventative wellness.

Topping the list is Glutathione, which recorded nearly 10 million searches between December 2024 and November 2025. Glutathione is an antioxidant in the body and has become increasingly associated with wellness and anti-ageing conversations, particularly through IV infusion services.

Alongside Glutathione, searches for IV therapy, IV infusion, and hydration IVs also ranked highly. For beauty and wellness businesses, this trend reflects growing interest in treatments positioned around energy, recovery, and general wellbeing, though it also underscores the importance of clear compliance and practitioner oversight.

Search trends indicate continued demand for spa-based wellness, with wellness spas, thermal spas, sauna and steam all featuring in the top ten. It comes as wellness offerings centred on relaxation, environment and mental reset remain a priority for consumers.

Traditional services such as relaxation massage and wellness massage also ranked highly, reinforcing the enduring appeal of hands-on treatments that support stress reduction and physical comfort.

One of the more notable resurgences is paraffin wax, particularly for hands and feet. While long established in spa and salon settings, paraffin wax treatments have recently regained attention through platforms such as TikTok and Instagram. Visually driven “before-and-after” content has introduced the treatment to a younger audience, reframing it as both satisfying and functional.

Taken together, the data suggests that 2026 will see a balance between innovation and familiarity. Consumers appear interested in new wellness concepts - particularly those associated with longevity and optimisation - while still valuing established spa treatments that promote relaxation and recovery.