Westfield set to host Beauty Edit pop-up at UK shopping centres
Taking place between 16-24 March at Westfield London, and between 23-26 March 2023 at Westfield Stratford, Unibail-Rodamco-Westfield is set to host a beauty pop-up to showcase the various health, beauty and wellbeing products its retailers have to offer.
The free event will feature popular UK brands including Kiehl’s, MAC Cosmetics, Too Faced, Margaret Dabbs and Neal’s Yard Remedies. Space NK will also take part in the pop-up, bringing brands including Patchology, Tatcha, Mirror Water and Bread Beauty Supply.
The event features experiences including:
- The Clinic Presented by Space NK, offering consumers the opportunity to experience three skincare brands, three skin experiences and a haircare brand.
- Expert consultation and routine advice from skincare professionals at Kiehl’s.
- Soothing hand massages from Margaret Dabbs and arm massages from Mirror Water Hair hacks.
- Tailored tips by Bread Beauty Supply to transform a hairstyle and experience what’s currently ‘on-trend’.
- Make-up tutorial and glow up from MAC Cosmetics.
Katie Wyle, General Manager at Westfield London, commented: “Recent research from Westfield’s How We Shop platform revealed that 45% of people are prioritising their spending on more holistic wellness products over their physical appearance. We wanted to create a dedicated space and exclusive experience where visitors can learn more specifically about those feel-good products and experiences – and can walk away not just with a glow but feeling confident and educated on wellness and beauty.
“We are thrilled to have some of our most established brands on board to sample a carefully selected collection of products at both Westfield London and Westfield Stratford City, to help visitors on their wellness journey.”
