What is 'recession blonde' and why is it trending?
Beauty has long been an indicator of the state of the economy.
The Lipstick Index – coined by Leonard Lauder, son of Estée Lauder, in the early 2000s – is a theory that states when consumers anticipate a recession, sales of ‘affordable luxury’ items such as lipstick increase.
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After the 2008 financial crash, ‘recession hair’ became a new marker for assessing economic health, as many went without their regular cuts and styling appointments.
In 2025, TikTok has begun to observe a new recession hair trend, dubbed ‘recession blonde’.
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"Also known as ‘recession roots,’ the trend revolves around turning grown-out roots into a choice instead of a sign that a salon visit is in order," explains hair expert Nicole Petty of Milk & Blush.
"With the cost of living and salon prices increasing, many of us are looking for ways to cut back on our spending, and pricey hair maintenance is often one of the first luxuries on the chopping block."
What is recession blonde?
Recession blonde is similar to the better known ‘old money blonde’, but with a slightly less appealing name.
It’s a darker, duller shade of blonde interspliced with bright strands that occur when people let their golden dye grow out.
"The trend embraces a more low-maintenance approach to blonde, which allows natural roots to grow out and results in softer and more dimensional highlights that blend seamlessly," explains stylist Adem Oygur, founder of Adem London.
"Compared to the ‘old money blonde’ trend, which is polished, warm, and meticulously maintained, ‘recession blonde’ leans into a more effortless and grown-out look, whilst also being perfect for those looking to stretch the time between salon visits without sacrificing their style," says Oygur.
Of course, this newly coined term is a look many have been mastering for years, from Sarah Jessica Parker to Hailey Bieber.
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Some other celebrities have also tried out recession blonde by blending it with growing out grey, like Emma Thompson.
Alternatively, ombré’s are also a popular option coming back this season, as a result of people growing out old colour.
Colour trends for spring and summer 2025
While this more muted hue suggests a move away from bright blondes – Millie Bobby Brown’s recent transformation would suggest otherwise. So, what are the anticipated colour trends for 2025?
"Millie [Bobby Brown] is definitely going against the grain and doing her own thing – it’s less about following a trend and more about making a statement," says Carlo.
Hair treatments as opposed to damaging dye jobs certainly seem to be on the rise.
"With prioritising hair health trending on social media, we have noticed clients taking a step away from their full head of highlights," says Farey.
"2025 is the year of the ‘timeless blonde’ – a soft, golden blonde with lots of contrasting lowlights for a more natural, almost ‘scandi-blonde’ effect.
"This look exudes warmth and luxury yet has an edgy feel, thanks to the interplay of light and dark shades."
