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Why ASOS just dived to a multi-month low

City AM
27 June 2019

A downgrade for ASOS shares yesterday flagged margin pressures as the former high-flying stock attempts to drive global expansion in the face of fast-fashion rivals including Boohoo.

The note from UBS analyst Olivia Townsend suggests that recent strong top-line growth at ASOS has been at the expense of margins following changes to pricing, promotions and product “newness” over the past six months.

Read the full article on City AM.

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