Why ASOS just dived to a multi-month low
City AM
27 June 2019
A downgrade for ASOS shares yesterday flagged margin pressures as the former high-flying stock attempts to drive global expansion in the face of fast-fashion rivals including Boohoo.
The note from UBS analyst Olivia Townsend suggests that recent strong top-line growth at ASOS has been at the expense of margins following changes to pricing, promotions and product “newness” over the past six months.
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