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Why the British Beauty Council is launching an industry-wide census

Sophie Smith
27 March 2024

Underpinned by the biggest research project in its history, the British Beauty Council is taking a deep dive into the industry to find out what beauty really means to its workers and consumers.

Through a new 'Beauty Census', the organisation hopes to shift the perception of the sector and lead important changes to help it thrive.

The initiative, which launches on 22 April, urges more than half a million workers in the industry, from giants like L’Oreal to mobile hairdressers, to have their say on the £24.5 billion a year industry.

Consumers will also be questioned on how they perceive the industry and the importance of the services it provides.

It is hoped the findings will encourage a perception shift in how the trade is seen by the public – and help the British Beauty Council respond to the concerns of those who work in it.

Chief Executive Millie Kendall said the organisation believes that by "holding a mirror up to the beauty industry - both inside and outside - it can be a driving force for change".

"We want to hear from everyone from those working in the head office to shop floor assistants, local salons, at-home hairdressers and warehouse workers," she added.

"We need to know what you think so we can address the problems, maximise the opportunities and make the industry better for those who work in it and its customers.

"It's time for the industry to unite in confronting its challenges head-on, so we can reveal its true value to all."

British Beauty Week

The census contributes to the council's overarching theme of the year, 'A Beauty Industry That Looks Like You', which will also be represented during British Beauty Week later this year.

Taking place from 23-27 October, the five-day celebration will highlight the importance of representation and inclusion in the British beauty industry.

It aims to inspire brands to celebrate the various facets of British beauty, while considering the ongoing work that needs to be done to ensure all voices are heard, and appreciated, in the industry.

Other key focuses for 2024 include:

  • How beauty touches everyone – from a 90-year-old in a residential home to a burly builder to a film star.
  • The life enhancing properties of the beauty industry and how it contributes to the nation’s mental health.
  • How to persuade young people that the industry offers amazing opportunities and job satisfaction.
  • How it is one of the major engines for the economy and especially social mobility, with a unique footprint that is bigger in deprived areas than their affluent neighbours.
  • A membership drive for smaller business and entrepreneurs.

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