Wild introduces new wellbeing-inspired scents with Mind
Plastic-free personal care brand Wild has partnered with mental health charity Mind to launch a collection of three exclusive scents designed to inspire tranquility, positivity and renewal.
Under the new partnership, Wild has also donated £20,000 to support the charity's work in promoting mental wellbeing.
Boasting essential oils that reflect the feelings they are named after, each scent is available in the brand's signature natural deodorant, with the uplifting energising scent also available in its body wash.
The scents
Renew - A revitalising scent made with essential oils of ginger and lemon, known for their refreshing properties, alongside additional notes of ylang ylang and earthy patchouli.
Calm - Made with essential oils of lavender and geranium, known to help relaxation, and additional notes of patchouli and sandalwood to bring a sense of calm throughout the day.
Energise - Crafted with essential oils of grapefruit and mandarin, known for their invigorating properties, as well as violet and earthy amber to elevate and energise your day.
Eli Miansarow, Head of Brand of Wild, told TheIndustry.beauty: "At Wild, our mission is to disrupt the personal care industry with high-performing products made from natural ingredients that never compromise on convenience or efficacy.
"Partnering with Mind allows us to extend this mission by supporting mental well-being, a cause that truly resonates with us.
"Through collaboration, we hope our scents can inspire small but meaningful moments of positivity in people's daily lives, while continuing to challenge the throwaway culture of bathroom products."
Founded in 2019 by childhood friends Freddy Ward and Charlie Bowes-Lyon, Wild tackles the throwaway culture of bathroom products by creating high-performing products made from natural ingredients that never compromise on convenience or efficacy.
Starting out with a refillable, plastic-free deodorant, Wild has since launched a body wash featuring the "world's first" 100% plastic-free, compostable bottle, as well as soaps, shampoo bars and a lip balm.
