Wild Nutrition to launch at Liberty amid ongoing wellness boom
Wellness brand Wild Nutrition has confirmed plans to launch at British department store Liberty from 8 January, marking a further expansion of its retail footprint.
While details of the in-store assortment have not yet been disclosed, the launch will see the brand's supplement range become available through one of the UK’s most established premium retailers.
Founded in 2013 by Henrietta and Charlie Norton, Wild Nutrition was created in response to Henrietta's experience as a nutritional practitioner and her frustration with synthetic supplements.
The brand is known for its Food-Grown supplement approach, which uses whole-food sources designed to support nutrient absorption.
Its range includes vitamins, minerals and probiotics, alongside targeted formulations focused on women’s health, including pregnancy, menopause, beauty and stress support.
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Its launch at Liberty follows continued growth for the brand, which is already stocked by major UK retailers including Boots and Holland & Barrett, as well as through its direct-to-consumer channel.
The move also comes amid sustained consumer interest in wellness, as shoppers increasingly prioritise long-term health support.
According to recent data from Holland & Barrett, this trend is expected to remain a key driver within the wellness category into 2026.
Read TheIndustry.beauty's interview with Henrietta Norton, co-founder, Wild Nutrition.
