Wildsmith introduces fully compostable packaging with Shellworks

Botanical beauty brand Wildsmith is teaming up with packaging innovators Shellworks to introduce product "packaging that will never become waste".

Launching in March 2025, two of Wildsmith's bestselling formulas, Active Repair Copper Peptide Cream and Ceramide Repair Balm, will be available to purchase packaged in Vivomer  - 100% compostable packaging.

A further four products - Active Repair Nourishing Cleansing Balm, Super Hydrating Overnight Mask, Dual Action Exfloiating Treatment and Double Clay Refining Mask, will also be transitioned to the new Vivomer format throughout 2025, as the original recyclable glass jars sell through.

What exactly is Vivomer? A stable, scalable, safe and performant alternative to plastic that’s home-compostable and will never leave anything behind once disposed of.

Crafted from a biopolymer made by natural microbes and derived from plants, it carries the strength and resilience of plastic but none of its lasting harm. Shellworks describes it as both naturally pigmented and beautifully functional.

In your home compost, in soil or landfill, its naturally abundant microbes recognise it as nourishment, gently breaking it down until nothing remains but the earth it came from. After 12 weeks in a home compost, Vivomer packaging will show signs of breaking down, and by week 52, it will have completely broken down. "No waste. No trace".

Katherine Pye, General Manager at Wildsmith, said: "From our first meeting we have been inspired by Shellworks’ vision and team ingenuity when it comes to reimagining a world without plastic.

"This partnership and our introduction of Vivomer in 2025 is a demonstration of our unwavering commitment to constant innovation and discovering new ways to minimise our environmental impact as we put conscious packaging and sustainable manufacturing to the fore."

Amir Afshar, co-founder of Shellwords, added: "We met Wildsmith early in our journey and their focus on constantly improving their impact has kept us close over the years.

"At Shellworks, we love working with pioneering brands like Wildsmith who are eager to help shape the future of an industry and change our relationship to plastic; we're excited to now be in the position to launch some products together!"