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Wildsmith leverages sustainable packaging partnership with Shellworks for latest launch

Sophie Smith
02 June 2025

Botanical beauty brand Wildsmith has drawn on its partnership with packaging innovators Shellworks to launch a Hydrating Light Cream, housed in 100% compostable packaging.

The new product is presented in a 100% compostable Vivomer jar, paired with fully recyclable outer packaging - marking another milestone in Wildsmith’s commitment to sustainable beauty.

Vivomer is a stable, scalable, high-performance alternative to plastic - home-compostable and designed to leave no trace behind.

Made from a biopolymer produced by natural microbes and derived from plants, the material offers the strength and durability of plastic without the environmental impact. Shellworks describes it as both "beautifully functional and naturally pigmented".

Whether placed in home compost, soil or landfill, Vivomer is recognised by naturally occurring microbes as a food source. These microbes gently break it down until nothing remains but the earth it came from. In home compost, signs of decomposition appear within 12 weeks, with full breakdown occurring within 52 weeks.

Wildsmith first introduced the material in March through its Active Repair Copper Peptide Cream and Ceramide Repair Balm.

Since then, the packaging has also been extended to other suitable products, including the brand's new Hydrating Light Cream.

The cream itself promises a lightweight texture designed to "flood the skin with plumping moisture", delivering 72-hour hydration via advanced slow-release technology to balance and sooth skin.

The formulation is enriched with a 100% essential oil blend of linden, lavender, chamomile, neroli, and red mandarin, along with niacinamide, English barley ferment, and Pentavitin.


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