The Body Shop introduces 'new generation of makeup' to help inspire self-expression

The Body Shop has re-vamped its makeup category with a new collection of cruelty free, vegan and high-performance makeup.

Described by the brand, the new range is designed to "challenge the way we look at makeup. Instead of it being a tool for perfection, it can be used as a tool to express who you really are". Powered by ingredients including hyaluronic acid, tea tree oil and vitamin C, the "new generation of makeup" also offers various skincare benefits.

Laura Keane, Global Head of Product Development at The Body Shop said: “We believe that being truly confident doesn’t necessarily mean being extroverted. It’s about being 100% our authentic selves, without conforming to society’s pressures to look a certain way.

"Our new makeup collection is designed to celebrate this, giving our customers the freedom to discover what makes them uniquely confident and able to take on the world. Perfection is not the goal, authenticity is.”

The product line-up

The new range includes 40 shades of liquid foundation, 40 shades of powder foundation and 20 shades of concealer, promising a "colour match for every skin tone and type".

It also features a Freestyle Colour & Crayon for the eyes, lips and cheeks, available in 20 matte and shimmer shades from subtle nudes to vibrant reds.

Other products in the new collection include a Peptalk Lipstick, All Day Long Setting Spray, Sculpt It Brow Powder, Wake-Up Call Liquid Eye Liner, Turn It Up Mascara, Sheer Touch Lip & Cheek Tint, and more.

The Body Shop has also re-vamped its product packaging to contain more recyclable materials, as well as offering refillable options for items like the Tea Tree Face Base and Peptalk Lipstick.

Priced from £8 to £20, the new makeup range is available online and in-store at The Body Shop.