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Women's intimate care market to be worth $45.84 billion by 2031

Sophie Smith
04 August 2022

The global women's intimate care market is projected to be valued at $45.84 billion, progressing at a compound annual growth rate of 5% from 2022 to 2031, according to Transparency Market Research.

Transparency Market Research highlights the recent increase in the demand for different types of women's intimate care products across the globe. This includes products such as intimate wash, liners, oils, masks, creams, hair removal and wipes.

Manufacturers in the global intimate care market are focused on strengthening their production capabilities in order to cater to the rising demand for their product, states the TMR report. Manufacturers are also concentrating on the incorporation of no or less harmful chemical ingredients.

In addition, women's intimate care product companies are increasing R&Ds to help develop best products for intimate hygiene including the pH-balancing intimate cleansers, sprays and creams using natural components including natural oils.

Expectations for individual intimate care categories by the end of 2031 include:

  • Period panties market is expected to reach $275.6 million.
  • Feminine hygiene products market is expected to surpass $127.6 billion.
  • Hair removal products market is expected to surpass $ 1.8 billion.
  • Tampons market is expected to surpass $ 8.3 billion.


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