Wonderskin marks exclusive Boots deal with Battersea pop-up

Wonderskin, the disruptive beauty brand best known for its viral blue Lip Stain Masque, is making a highly anticipated retail debut in partnership with Boots and is marking the moment with a pop-up experience at its Battersea Power Station location.

The four-day "This Is Not Lipstick" activation (15-18 May) will give shoppers the opportunity to try the Lip Stain Masque, which goes on blue and after 60 seconds can be wiped off to reveal a long-lasting lip stain. Wonderskin experts will be on hand to colour-match visitors, who will also get to try its 360 Lip Liners, Lip Rehab Serum Oil, Top Glosses and more.

The Boots pop-up experience

Visitors will also receive a free Wonderskin bracelet, an exclusive gift with purchase and will get the chance to meet Wonderskin founder Marina Kalenchyts for a social media-worthy "strike a pout" moment.

Wonderskin was launched during the pandemic and has grown a dedicated community drawn to its patented Wonder Blading technology. The two-step formula infuses pigment into the top layer of the lips, sealing in colour for a fade-free, featherproof finish that lasts up to 10 hours. The brand now offers a curated collection for lips, eyes and cheeks. It has amassed more than one billion views across social media.

The viral lip mask has amassed one billion social views

Speaking of the launch Kalenchyts said: “We are thrilled to bring Wonderskin to life with Boots, offering customers the chance to witness first-hand how effortlessly our patented technology Lip Stain works. Within just 60 seconds of application, it delivers incredible, long-lasting results—no touch-ups needed, no matter how busy your day gets. From the start, our goal has been to disrupt the beauty industry with transformative, high-performance products, and we are excited to continue that journey with our first UK retail partnership.”

The brand will now be available across the Boots retail network and at Boots.com.

Read our recent interview with Wonderskin founder Marina Kalenchyts here.