{"id":204152,"date":"2022-05-09T17:46:28","date_gmt":"2022-05-09T16:46:28","guid":{"rendered":"https:\/\/theindustry.beauty\/?post_type=podcasts&#038;p=204152"},"modified":"2022-05-18T17:57:51","modified_gmt":"2022-05-18T16:57:51","slug":"victoria-tydeman-karen-harwood-co-founders-oodee","status":"publish","type":"podcasts","link":"https:\/\/theindustry.beauty\/podcasts\/victoria-tydeman-karen-harwood-co-founders-oodee\/","title":{"rendered":"Victoria Tydeman &#038; Karen Harwood, Co-founders, Oodee"},"content":{"rendered":"<p>Welcome to the latest episode of our Podcast series \"In Conversation\" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.<\/p>\n<div id=\"buzzsprout-player-10586461\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/991828\/10586461-victoria-tydeman-karen-harwood-co-founders-oodee.js?container_id=buzzsprout-player-10586461&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p1\"><strong>To skincare industry insiders the names Victoria Tydeman and Karen Harwood will be familiar but the brand Oodee may not be.<\/strong> Victoria made her mark in the beauty industry as the founder of vegan wonder-cream <strong>Steam Cream<\/strong> and Karen was managing director of the brand.<\/p>\n<p class=\"p1\">But for the past four years the pair have been working away on a new, innovative beauty brand, which they call Oodee. Launched at the start of the year, Oodee,<strong> is the world\u2019s first \u201callergen neutral\u201d skincare range.<\/strong><\/p>\n<p class=\"p1\">It was conceived as a response to Karen\u2019s on-going struggles with allergies that took their toll on their skin. Determined to find a solution that was not only kind to Karen\u2019s skin but delivered results and was a pleasure to use, the pair developed Oodee (the name is a play on the word moody, describing the behaviour of Karen\u2019s skin).<\/p>\n<p class=\"p1\">Taking its cue from the food industry,<strong> the brand has removed all the common allergy triggers from its range (everything from aggravating alcohols to peanuts and parabens)<\/strong> and replaced them with a unique formula, they like to call DermaRDE+ (or recommended daily everything), which contains 22 vital nutrients scientifically proven to optimise skin\u2019s health and appearance.<\/p>\n<p class=\"p1\">At the moment, the range contains a simple regime of cleanser, serum and moisturiser, but as Victoria and Karen tell Lauretta Roberts Editor in chief of TheIndustry.fashion, the Oodee formula has plenty of potential to expand not only its skincare line, but also into bodycare and haircare and beyond.<\/p>\n<p>&nbsp;<\/p>\n<p>In proud partnership with<\/p>\n<p><a href=\"https:\/\/www.klarna.com\/uk\/business\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-190529 size-medium\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/klarnalogo-300x132.jpg\" alt=\"Klarna for Business\" width=\"300\" height=\"132\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/12\/klarnalogo-300x132.jpg 300w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/12\/klarnalogo-768x338.jpg 768w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/12\/klarnalogo.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/podcasts\/victoria-tydeman-karen-harwood-co-founders-oodee\/\">...<\/a><\/p>\n","protected":false},"author":105,"featured_media":204154,"template":"","podcasts":[],"podcast_category":[9642],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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