{"id":216105,"date":"2023-01-19T11:57:39","date_gmt":"2023-01-19T11:57:39","guid":{"rendered":"https:\/\/theindustry.beauty\/?post_type=podcasts&#038;p=216105"},"modified":"2023-01-19T11:57:39","modified_gmt":"2023-01-19T11:57:39","slug":"vicken-arslanian-re-founder-commodity","status":"publish","type":"podcasts","link":"https:\/\/theindustry.beauty\/podcasts\/vicken-arslanian-re-founder-commodity\/","title":{"rendered":"Vicken Arslanian, 'Re-founder', Commodity"},"content":{"rendered":"<p>Commodity is known for its unique approach to fragrance, giving consumers greater control over the intensity and projection of a scent through its innovative Scent Space concept.<\/p>\n<p>The brand was first brought to life by a Kickstarter campaign in 2013, but was later purchased by Vicken Arslanian in 2019, who is also the founder of EuroPerfumes, a distributor for niche fragrances in the US.<\/p>\n<p>Vicken speaks to Sophie Smith, Senior News &amp; Features Writer at the TheIndustry.beauty, about his decision to purchase Commodity, why it has undergone a rebrand and the impact of its docuseries which captures key moments in the company\u2019s journey.<\/p>\n<div id=\"buzzsprout-player-12075613\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/991828\/12075613-vicken-arslanian-re-founder-commodity.js?container_id=buzzsprout-player-12075613&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Subscribe to our podcasts via\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/theindustry-fashion-theindustry-beauty-podcast\/id1508914290\"><span class=\"s1\">Apple Podcasts,\u00a0<\/span><\/a><a href=\"https:\/\/open.spotify.com\/show\/13J2FpG7X8AH9Ioi0bVxW8\"><span class=\"s1\">Spotify<\/span><\/a>\u00a0and\u00a0<a href=\"https:\/\/theindustryfashion.buzzsprout.com\/\"><span class=\"s1\">Buzzsprout.<\/span><\/a><\/p>\n<p><a href=\"https:\/\/theindustry.beauty\/podcasts\/\">Our Podcast series<\/a>\u00a0\"In Conversation\" brings you inspiring stories, retail insights and conversation from beauty's most influential business leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/podcasts\/vicken-arslanian-re-founder-commodity\/\">...<\/a><\/p>\n","protected":false},"author":105,"featured_media":216106,"template":"","podcasts":[],"podcast_category":[9642],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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