{"id":161440,"date":"2019-05-08T22:00:57","date_gmt":"2019-05-08T22:00:57","guid":{"rendered":"https:\/\/theindustry.beauty\/house-of-fraser-up-to-seven-stores-to-become-luxury-mini-chain\/"},"modified":"2021-08-12T13:56:21","modified_gmt":"2021-08-12T13:56:21","slug":"house-of-fraser-up-to-seven-stores-to-become-luxury-mini-chain","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/house-of-fraser-up-to-seven-stores-to-become-luxury-mini-chain\/","title":{"rendered":"House of Fraser: up to seven stores to become luxury mini-chain"},"content":{"rendered":"<p>Mike Ashley is preparing to invest millions of pounds in turning up to seven of House of Fraser\u2019s 50-plus stores into a new luxury mini-chain to be called Frasers.<\/p>\n<p><!--more-->The Sports Direct boss, whose retail group bought House of Fraser out of administration for \u00a390m in August last year, has told suppliers he wants to divide the group into two divisions, with Frasers stocking more designer labels and House of Fraser catering to a more mass market audience.<\/p>\n<p>Read the full story on <a href=\"https:\/\/www.theguardian.com\/business\/2019\/may\/08\/house-of-fraser-up-to-seven-stores-to-become-luxury-mini-chains\">The Guardian<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/house-of-fraser-up-to-seven-stores-to-become-luxury-mini-chain\/\">...<\/a><\/p>\n","protected":false},"author":46,"featured_media":132179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[8780,11421,10836],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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