{"id":163407,"date":"2020-11-17T10:59:32","date_gmt":"2020-11-17T10:59:32","guid":{"rendered":"https:\/\/theindustry.beauty\/dermalogica-launches-industry-wide-training-to-support-mental-health-in-challenging-times\/"},"modified":"2022-01-13T09:42:20","modified_gmt":"2022-01-13T09:42:20","slug":"dermalogica-launches-industry-wide-training-to-support-mental-health-in-challenging-times","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/dermalogica-launches-industry-wide-training-to-support-mental-health-in-challenging-times\/","title":{"rendered":"Dermalogica launches industry-wide training to support mental health in challenging times"},"content":{"rendered":"

Skincare brand Dermalogica is introducing a new industry-wide training course to help\u00a0industry professionals better support their clients\u2019 emotional needs<\/strong> in the current tough times.<\/p>\n

<\/p>\n

Launching this week, the new course will fill an educational gap in the industry<\/strong> by equipping professionals with the tools they need to navigate the more emotional and challenging conversations that are currently taking place between salon professionals and their clients, Dermalogica said.<\/p>\n

It would also help to develop more meaningful client connections<\/strong> in the process, it added.<\/p>\n

\u201cService professionals often experience a common phenomenon: a client arrives for their appointment and immediately begins sharing stories and experiences from their personal lives,\u201d Dermalogica said.<\/p>\n

\u201cThis interaction typically leads to a good chat, a good laugh, and \u2013 particularly during this last difficult year \u2013\u00a0sometimes a good cry. This confirms what service professionals already know: they play an important role in peoples\u2019 wellness. \u00a0<\/strong><\/p>\n

\u201cIn the midst of a global pandemic, that role has taken on even greater significance. The world needs more empathy, gratitude and compassion<\/strong> \u2013 and clients often need emotional support.\u201d<\/p>\n

The new Meaningful Connections Certification will focus on eight guiding principles to better support clients and foster more meaningful connections during the pandemic and beyond.<\/p>\n

Using resources from the Greater Good Science Center at the University of California Berkeley,<\/strong> the course covers a number of key topics including: how to improve listening skills for enhanced communication during vulnerable conversations, guidance and tips on body language to better tune in to non-verbal cues, even when clients are wearing masks and breathing exercises, among others.<\/p>\n

Dermalogica head of global education Tabby Zamani said: \u201cAs the leader in skincare education,\u00a0one of our core values is human touch.<\/p>\n

\u201cThe world has shifted: mental health has taken on more significance than ever before<\/strong> and the power of human touch is more precious than ever.\u201d<\/p>\n

\u201cIt\u2019s no longer enough for brands to simply teach product knowledge and customer service.<\/p>\n

\u201cThere\u2019s a real need to elevate our own expertise, and to provide industry professionals with the tools to strengthen their emotional intelligence and cultivate lasting relationships.<\/strong>\u201d<\/p>\n

The course will launch on 19 November.<\/p>\n

Visit www.dermalogica.com\/meaningfulconnections<\/a> to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"

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