{"id":163438,"date":"2020-11-19T11:06:19","date_gmt":"2020-11-19T11:06:19","guid":{"rendered":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/"},"modified":"2022-01-13T09:42:20","modified_gmt":"2022-01-13T09:42:20","slug":"shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/","title":{"rendered":"Shoppers urged to Back Beauty now as industry suffers under lockdown 2"},"content":{"rendered":"

UK consumers are lending their support to a new initiative to support the front-line beauty industry as it navigates the challenging waters<\/strong> of a second national lockdown.<\/p>\n

<\/p>\n

With salons and stores closed once again at what would traditionally be the busiest period of the year for the industry, a new campaign, which calls on consumers to Back Beauty now and help it survive<\/strong> the latest income body-blow, is gaining traction.<\/p>\n

Spearheaded by beauty expert and blogger Caroline Hirons,<\/strong> the new Back Beauty campaign follows the launch of her Beauty Backed campaign earlier this year.<\/p>\n

With the support of The British Beauty Council<\/a> and the British Association of Beauty Therapy and Cosmetology (BABTAC<\/a>)\u00a0the Beauty Backed campaign has raised nearly \u00a3600,000 for the industry\u2019s Hair & Beauty Charity to date.<\/p>\n

The latest initiative calls on shoppers to \"Back Beauty\" in three clear ways:<\/p>\n

Book future appointments<\/strong> now so that beauty professionals have a full diary of potential income to look forward to post lockdown<\/p>\n

Buy beauty gift vouchers<\/strong>\u00a0for friends and family this Christmas, or for personal indulgence in the new year.<\/p>\n

Buy normal skincare products<\/strong> from them via<\/strong> online or telephone sales.<\/p>\n

\u201cWe\u2019re in another lockdown, in what is, traditionally, the busiest period of the year for beauty,\u201d Hirons said.<\/p>\n

\u201cIf you work in our industry, November and December are fully booked.<\/p>\n

\u201cThe British Beauty Council estimates about a third of a business\u2019s annual turnover is taken in the last three months of the year.\u00a0<\/strong><\/p>\n

\u201cWe want the beauty industry to survive this second hit to their income.<\/p>\n

\u201cThey need our help to stay afloat while they once again cannot work and to be able to reopen when this second lockdown is over.<\/p>\n

\u201cAnd there\u2019s a very real way we can help them do it: Back. Book. Buy Beauty.\u201d<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":82,"featured_media":141231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[10148,16558,16348,16557,5707],"acf":[],"yoast_head":"\nShoppers urged to Back Beauty now as industry suffers under lockdown 2 - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoppers urged to Back Beauty now as industry suffers under lockdown 2 - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T11:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:42:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/07\/Blog-Headers-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1820\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gaelle Walker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaelle Walker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/\",\"url\":\"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/\",\"name\":\"Shoppers urged to Back Beauty now as industry suffers under lockdown 2 - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2020-11-19T11:06:19+00:00\",\"dateModified\":\"2022-01-13T09:42:20+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a\"},\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shoppers urged to Back Beauty now as industry suffers under lockdown 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a\",\"name\":\"Gaelle Walker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g\",\"caption\":\"Gaelle Walker\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shoppers urged to Back Beauty now as industry suffers under lockdown 2 - TheIndustry.beauty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/","og_locale":"en_GB","og_type":"article","og_title":"Shoppers urged to Back Beauty now as industry suffers under lockdown 2 - TheIndustry.beauty","og_url":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/","og_site_name":"TheIndustry.beauty","article_published_time":"2020-11-19T11:06:19+00:00","article_modified_time":"2022-01-13T09:42:20+00:00","og_image":[{"width":1820,"height":1024,"url":"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/07\/Blog-Headers-12.png","type":"image\/png"}],"author":"Gaelle Walker","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Gaelle Walker","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/","url":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/","name":"Shoppers urged to Back Beauty now as industry suffers under lockdown 2 - TheIndustry.beauty","isPartOf":{"@id":"https:\/\/theindustry.beauty\/#website"},"datePublished":"2020-11-19T11:06:19+00:00","dateModified":"2022-01-13T09:42:20+00:00","author":{"@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a"},"breadcrumb":{"@id":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theindustry.beauty\/shoppers-urged-to-back-beauty-now-as-industry-suffers-under-lockdown-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theindustry.beauty\/"},{"@type":"ListItem","position":2,"name":"Shoppers urged to Back Beauty now as industry suffers under lockdown 2"}]},{"@type":"WebSite","@id":"https:\/\/theindustry.beauty\/#website","url":"https:\/\/theindustry.beauty\/","name":"TheIndustry.beauty","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theindustry.beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a","name":"Gaelle Walker","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g","caption":"Gaelle Walker"}}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/163438"}],"collection":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/comments?post=163438"}],"version-history":[{"count":1,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/163438\/revisions"}],"predecessor-version":[{"id":198501,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/163438\/revisions\/198501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media\/141231"}],"wp:attachment":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media?parent=163438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/categories?post=163438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/tags?post=163438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}