{"id":163648,"date":"2020-12-11T12:41:13","date_gmt":"2020-12-11T12:41:13","guid":{"rendered":"https:\/\/theindustry.beauty\/jo-malone-london-introduces-virtual-townhouse-experience\/"},"modified":"2022-01-13T09:42:18","modified_gmt":"2022-01-13T09:42:18","slug":"jo-malone-london-introduces-virtual-townhouse-experience","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/jo-malone-london-introduces-virtual-townhouse-experience\/","title":{"rendered":"Jo Malone London introduces virtual townhouse experience"},"content":{"rendered":"
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Jo Malone London has introduced a virtual townhouse experience, allowing customers to experience signature scents and gifts through a 360 degree digital experience.<\/strong><\/p>\n

The multi-sensory 360 experience takes customers through the front door of the British fragrance house in London\u2019s Marylebone<\/strong>, and coincides with the launch of Jo Malone London\u2019s limited-edition Christmas collection.<\/p>\n

Accessed via\u00a0www.jomalone.co.uk<\/a>, customers can explore the Garden Room & Drawing Room and interact with animated elements and illustrations<\/strong> inspired by some of Jo Malone London\u2019s most popular fragrances before completing their purchases.<\/p>\n

The second room features this year's Christmas collection, including the new Midnight Musk & Amber Scent of the Season.<\/p>\n

Jo Malone has confirmed that the digital experience will \"live on into 2021 with some surprises\" in the coming months.<\/p>\n

\"\"<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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