{"id":163651,"date":"2020-12-10T00:02:36","date_gmt":"2020-12-10T00:02:36","guid":{"rendered":"https:\/\/theindustry.beauty\/very-co-uk-improves-beauty-offering-with-20-new-brands\/"},"modified":"2022-01-13T09:42:19","modified_gmt":"2022-01-13T09:42:19","slug":"very-co-uk-improves-beauty-offering-with-20-new-brands","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/very-co-uk-improves-beauty-offering-with-20-new-brands\/","title":{"rendered":"Very.co.uk improves beauty offering with 20 new brands"},"content":{"rendered":"<p><strong>Very.co.uk has announced the immediate addition of 20 new beauty brands to its site<\/strong>, as the online retailer continues to expand in the beauty category.<\/p>\n<p>The move follows <a href=\"https:\/\/theverygroup.com\/very-co-uk-expands-beauty-and-fragrance-offer-with-50-new-brands\/\">the unveiling of 50 new beauty and fragrance labels<\/a>, including ELEMIS, REN Clean Skincare and Cowshed, in January 2020.<\/p>\n<p>The retailer now has an online beauty range comprising over 200 brands covering cosmetics, fragrance, skincare, hair care and men\u2019s products.<\/p>\n<p><strong>The new beauty brands added to the site comprise of:<\/strong><\/p>\n<ul>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-160596 \" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/beautybru1719.jpg\" alt=\"\" width=\"328\" height=\"417\" \/>Aromatherapy Associates<\/li>\n<li>Benefit<\/li>\n<li>Cocoa Brown<\/li>\n<li>Dr Botanicals<\/li>\n<li>Bare By Vogue Williams<\/li>\n<li>Delilah<\/li>\n<li>Elemental Herbology<\/li>\n<li>Green Stem<\/li>\n<li>Pur<\/li>\n<li>Stila<\/li>\n<li>Trilogy<\/li>\n<li>L'Occitane<\/li>\n<li>Bare Feet<\/li>\n<li>Philip Kingsley<\/li>\n<li>Pixi Beauty<\/li>\n<li>Skin &amp; Tonic<\/li>\n<li>The Handmade Soap Company<\/li>\n<li>The Organic Pharmacy<\/li>\n<li>Ultrasun<\/li>\n<li>Brow Gal<\/li>\n<\/ul>\n<p>Very.co.uk's existing beauty range helped the it deliver strong double digit growth in the category in the last six months as self-care, in particular, proved popular during the coronavirus pandemic.<\/p>\n<p>The company confirmed it has plans to launch even more beauty brands in 2021.<\/p>\n<p>Jeremy Stevens, Category Director at The Very Group, said: \u201cDuring this disruptive time for the beauty industry, we are grateful for the trust brands have put in us to help them access a whole new customer base online. Our customers love the new brands we\u2019ve launched and have shown a real appetite for self-care over recent months, which we expect to continue.<\/p>\n<p>\u201cWith the launch of even more industry heavyweights, including Benefit, we are excited about the potential in make-up as our customers have begun to move back towards categories focused on going out.\u201d<\/p>\n<p>Earlier this year, it was announced the shopping giant had returned to profit as <a href=\"https:\/\/theindustry.beauty\/the-very-group-back-in-the-black-as-revenue-tops-2bn\/\">sales topped \u00a32bn for the first time in the year ending\u00a030 June 2020.<\/a><\/p>\n<p><a href=\"https:\/\/theindustry.beauty\/beauty-weekly-subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144538 size-full\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/Beauty-Add.jpg\" alt=\"\" width=\"1930\" height=\"282\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/very-co-uk-improves-beauty-offering-with-20-new-brands\/\">...<\/a><\/p>\n","protected":false},"author":49,"featured_media":141603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[16427,16787,16788,15707,16789,9940],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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