{"id":163658,"date":"2020-12-10T12:46:21","date_gmt":"2020-12-10T12:46:21","guid":{"rendered":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/"},"modified":"2022-01-13T09:42:18","modified_gmt":"2022-01-13T09:42:18","slug":"frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/","title":{"rendered":"Frosty festive trading could force a tenth of small local businesses to close"},"content":{"rendered":"

Small shop and local business owners across the country fear that lower Christmas trade this festive season could drive their operations over a cliff edge, with 11% staring down the barrel of permanent closure.\u00a0<\/strong><\/p>\n

<\/p>\n

New research from small business insurer Simply Business reveals a \u201csevere lack of confidence among local shop and business owners,\u201d<\/strong> with 69% not confident about the future of their business.<\/p>\n

On average small local businesses, including fashion and beauty retailers and hair and beauty salons, expect to take \u00a32,164 less than usual this festive season and 9% expect to take between \u00a33,000-\u00a35,000 less. \u00a0<\/strong><\/p>\n

Unsurprisingly, 75% of local shop and business owners say that money is their biggest fear<\/strong> going into the festive period.<\/p>\n

Lower levels of Christmas trade this festive season could drive 14% of owners to shut their businesses temporarily, w<\/strong>hile 15% might need to consider other forms of employment and 32% say they might need to put business plans on hold, the survey found.<\/p>\n

On average the Christmas period usually accounts for 28% of annual takings, however for 14% of small business owners who responded to the survey it accounts for between 31- 40%,<\/strong> while for 8% it usually accounts for a 61-70% of annual takings.<\/p>\n

Despite government support, confidence levels also worsen the stricter the tier their local area is placed within.<\/p>\n

Over three quarters (77%) of local shops and businesses placed in Tier 3 restrictions don\u2019t feel confident<\/strong> about the future of their business, compared to 57% of those placed in Tier 2, and 24% of those in Tier 1.<\/p>\n

The most recent national lockdown has also left many local shop and business owners unable to prepare as they normally would for the Christmas shopping season, with 54% saying they have been unable to plan or budget<\/strong> due to the uncertainty and 46% unable to attract or market to new customers.<\/p>\n

Meanwhile, 28% say they have been unable to order stock.<\/p>\n

However, small business owners have not rested on their laurels during the year of enforced closures with 28% having increased their advertising, 18% having set up an online delivery services, 14% having set up online stores<\/strong> and 11% now offering click and collect.<\/p>\n

Simply Business UK chief executive officer Alan Thomas said: \u201cSmall business owners have been hit harder than most in this most challenging of years.<\/p>\n

\u201cThe impact Covid-19 has had on their livelihoods and wellbeing is huge, and December is shaping up to be another difficult month.<\/strong><\/p>\n

\u201cFor many small businesses, the festive period is crucial to their annual takings \u2013 and with the frightening prospect of a quieter-than-usual December,<\/strong> one in 10 are on a cliff edge with permanent closure a real possibility.<\/p>\n

\u201cAs we\u2019ve seen on countless occasions throughout Covid-19, the self-employed are resilient, resourceful and innovative,<\/strong> and it\u2019s encouraging to see many adapt their offering to help their chances \u2013 from offering takeaway services, to building online stores.<\/p>\n

\u201cBut it\u2019s clear that these steps can only go so far, and our research shows that success will be heavily linked to local restrictions.<\/p>\n

\u201cSmall businesses are the backbone of Britain, and now more than ever it\u2019s crucial we support them \u2013 by shopping with small and local businesses whenever we get the chance.\u201d<\/p>\n

Read our interviews with four independent retailers across the country on how they have been trading since Lockdown 2 was lifted in England here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":82,"featured_media":137980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[16805,5978,16804],"acf":[],"yoast_head":"\nFrosty festive trading could force a tenth of small local businesses to close - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frosty festive trading could force a tenth of small local businesses to close - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T12:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/07\/highstreet-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1808\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gaelle Walker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaelle Walker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/\",\"url\":\"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/\",\"name\":\"Frosty festive trading could force a tenth of small local businesses to close - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2020-12-10T12:46:21+00:00\",\"dateModified\":\"2022-01-13T09:42:18+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a\"},\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Frosty festive trading could force a tenth of small local businesses to close\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a\",\"name\":\"Gaelle Walker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g\",\"caption\":\"Gaelle Walker\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Frosty festive trading could force a tenth of small local businesses to close - TheIndustry.beauty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/","og_locale":"en_GB","og_type":"article","og_title":"Frosty festive trading could force a tenth of small local businesses to close - TheIndustry.beauty","og_url":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/","og_site_name":"TheIndustry.beauty","article_published_time":"2020-12-10T12:46:21+00:00","article_modified_time":"2022-01-13T09:42:18+00:00","og_image":[{"width":1808,"height":1114,"url":"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/07\/highstreet-1-1.jpg","type":"image\/jpeg"}],"author":"Gaelle Walker","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Gaelle Walker","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/","url":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/","name":"Frosty festive trading could force a tenth of small local businesses to close - TheIndustry.beauty","isPartOf":{"@id":"https:\/\/theindustry.beauty\/#website"},"datePublished":"2020-12-10T12:46:21+00:00","dateModified":"2022-01-13T09:42:18+00:00","author":{"@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a"},"breadcrumb":{"@id":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theindustry.beauty\/frosty-festive-trading-could-force-a-tenth-of-small-local-businesses-to-close\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theindustry.beauty\/"},{"@type":"ListItem","position":2,"name":"Frosty festive trading could force a tenth of small local businesses to close"}]},{"@type":"WebSite","@id":"https:\/\/theindustry.beauty\/#website","url":"https:\/\/theindustry.beauty\/","name":"TheIndustry.beauty","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theindustry.beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a","name":"Gaelle Walker","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g","caption":"Gaelle Walker"}}]}},"modified_by":"so","_links":{"self":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/163658"}],"collection":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/comments?post=163658"}],"version-history":[{"count":1,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/163658\/revisions"}],"predecessor-version":[{"id":192491,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/163658\/revisions\/192491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media\/137980"}],"wp:attachment":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media?parent=163658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/categories?post=163658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/tags?post=163658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}