{"id":163746,"date":"2020-12-22T10:15:54","date_gmt":"2020-12-22T10:15:54","guid":{"rendered":"https:\/\/theindustry.beauty\/pandemic-paints-ugly-picture-for-uk-supermarket-makeup-sales\/"},"modified":"2022-01-13T09:42:18","modified_gmt":"2022-01-13T09:42:18","slug":"pandemic-paints-ugly-picture-for-uk-supermarket-makeup-sales","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/pandemic-paints-ugly-picture-for-uk-supermarket-makeup-sales\/","title":{"rendered":"Pandemic paints ugly picture for UK supermarket makeup sales"},"content":{"rendered":"<p>Cosmetics sales through the UK\u2019s supermarkets have dropped 22% to \u00a3182.8m in the last year as make-up plunged down the priority lists of pandemic-hit shoppers, <em>The Grocer<\/em>\u2019s Top Products 2020 survey, in association with\u00a0Nielsen shows.<\/p>\n<p><!--more--><\/p>\n<p>The <strong>top nine biggest selling supermarket cosmetic brands have all hit by double-digit falls<\/strong> in year-on-year sales through the multiples, the annual survey reveals, with the decline not having been helped by the closure of many supermarket beauty aisles during periods of lockdown.<\/p>\n<p><strong>Rimmel retained its number one spot<\/strong> as the top-selling supermarket cosmetic brand but at \u00a3144.9m \u2013 sales were down 16% on last year.<\/p>\n<p>It was followed by Maybelline which accrued sales of \u00a3113.7m \u2013 down 17.8%.<\/p>\n<p>The L\u2019Or\u00e9al brand took the third spot but sales of \u00a369.1m were also down 24.3%, while fourth place Max Factor was down 25%.<\/p>\n<p>However, while the<strong> nationwide shutdown was \u201cugly news for make-up\u201d<\/strong> it was a different story for nailcare brands, the Top Products report added.<\/p>\n<p>The closure of nail salons helped the <strong>Cutex and Nails Inc brands achieve respective value sales boosts<\/strong> of 15.3% and 53.4% (albeit from small bases).<\/p>\n<p>Image: <a href=\"https:\/\/www.instagram.com\/rimmellondonuk\/\">@RimmelLondonUK<\/a> Instagram<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/pandemic-paints-ugly-picture-for-uk-supermarket-makeup-sales\/\">...<\/a><\/p>\n","protected":false},"author":82,"featured_media":141772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[16885,12618,16401,16883,16886,16884,10890,16887],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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