Publishing giant Cond\u00e9 Nast is to open an experiential beauty concept Allure Store in New York later this year<\/p>\n
The store, which is being launched in partnership with the ST\u00d4UR Group, will bring the Allure brand to life, offering shoppers a 360-degree immersive retail experience<\/strong>, featuring a curated selection of the world\u2019s leading beauty products.<\/p>\n Located on New York City\u2019s Lafayette Street, the 2,900 sq ft store will mirror Allure\u2019s content themes, including the Best of Beauty Awards and The Allure Beauty Box plus seasonal product changes.<\/p>\n Smart mirrors and augmented reality capabilities will allow customers to try on products<\/strong> and Allure\u2019s editorial team will also host regular in-store events, tutorials and masterclasses in the space, which will be split over two floors.<\/p>\n Commenting on the launch, which also coincides with Allure's 30th<\/sup> anniversary, editor in chief Michelle Lee said: \u201cThis space will allow us to introduce our brand to new beauty enthusiasts and expand the Allure family.\u201d<\/p>\n \u201cThe store will embody the future of retail, crafted to reflect Allure\u2019s print and digital experience<\/strong> while integrating the brand\u2019s unparalleled expertise.<\/p>\n \u201cThe store will offer the best of makeup, haircare, and skincare brands that have been featured in Allure.\u201d<\/p>\n Allure managing director, global brand licensing, Markus Grindel added: \u201cThe store marks an expansion of our direct-to-consumer experiences across the globe, and we hope that this news excites those looking ahead to when in-store shopping resumes.\u201d<\/p>\n The Allure Store will open its doors on Lafayette Street in New York City this autumn.<\/p>\n In the UK, publishing brand\u00a0Marie Claire launched the Fabled beauty store concept in partnership with Ocado<\/strong> in 2016. \u00a0The store was later bought by Next in 2019.<\/p>\n","protected":false},"excerpt":{"rendered":" Publishing giant Cond\u00e9 Nast is to open an experiential beauty concept Allure Store in New York later this year The store, which is being launched<\/p>\n","protected":false},"author":82,"featured_media":142225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[17121,16346,9890,14330],"acf":[],"yoast_head":"\n