{"id":164120,"date":"2021-02-10T13:38:28","date_gmt":"2021-02-10T13:38:28","guid":{"rendered":"https:\/\/theindustry.beauty\/lvmh-and-rihanna-place-luxury-fashion-line-fenty-on-hold\/"},"modified":"2022-01-13T09:42:15","modified_gmt":"2022-01-13T09:42:15","slug":"lvmh-and-rihanna-place-luxury-fashion-line-fenty-on-hold","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/lvmh-and-rihanna-place-luxury-fashion-line-fenty-on-hold\/","title":{"rendered":"LVMH and Rihanna place luxury fashion line Fenty on hold"},"content":{"rendered":"<p>LVMH and Rihanna have announced they are <strong>putting a hold on the music artist and entrepreneur's Fenty luxury fashion line just two years after its launch,<\/strong> \"pending better conditions\".<\/p>\n<p><!--more--><\/p>\n<p>The luxury conglomerate now intends to <strong>focus on Rihanna's growing Fenty Beauty and Fenty Skin brands<\/strong> and to become involved in her highly successful lingerie line Savage X Fenty.<\/p>\n<p>L Catterton - the investment firm in which LVMH holds a stake - <strong>has invested in Savage X Fenty to support its move into retail.\u00a0<\/strong><\/p>\n<p>Existing and new investors including\u00a0Marcy Venture Partners, Avenir and Sunley House Capital also took part in a $115m series B funding round.<\/p>\n<p>\u201c<strong>LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem<\/strong> focusing on cosmetics, skincare and lingerie,\u201d a statement read.<\/p>\n<p>The COVID-19 crisis proved problematic for the fashion line - which focused on seasonless product drops, limited edition collaborations and pop-up retail - and kept the global star at home in Los Angeles, where her Beauty and Skin lines are based, and away from the Paris base of the fashion line.<\/p>\n<p>Fenty Beauty and Skin have been hugely popular and are said to have achieved sales of\u00a0 $30m in just four months after launching an e-commerce store. The brands recently announced they would be launched in\u00a0<strong>Boots, Harvey Nichols and Sephora locations around the world. \u00a0<\/strong><\/p>\n<p>The ranges are developed in partnership with\u00a0LVMH\u2019s\u00a0Kendo Brands, and are\u00a0<strong>now available in locations in 30 countries<\/strong>.<\/p>\n<p>Rumours are circulating in the UK that Victoria Beckham may be considering pivoting her luxury brand away from ready-to-wear to focus on beauty and lifestyle, with the latter two categories proving more robust performers during the pandemic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH and Rihanna have announced they are putting a hold on the music artist and entrepreneur's Fenty luxury fashion line just two years after its launch, \"pending better conditions\".<\/p>\n","protected":false},"author":11,"featured_media":155822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[14551,17054,16918,10023,10127,9757],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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