Sales of Valentines Day gifting items through Clearpay rose by 15% this year compared to 2020 as locked-down lovers splashed their cash on fragrance, jewellery and lingerie, in lieu of romantic meals out, new data from the \u2018buy now pay later\u2019 service revealed.<\/p>\n
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Valentines Day carts featured an average of three items per Clearpay visit, worth an average of \u00a363 and men spent an average of \u00a316 more than women on their partners.<\/p>\n
Sales of<\/b> both women\u2019s fragrances and men\u2019s aftershave more than doubled during\u00a0the period from 1 January 2021 to 14 February, compared to the year before<\/strong>, while jewellery doubled.<\/p>\n Sales of lingerie, which Clearpay has recently extended with new styles from top UK brands and small local retailers, increased 14-fold.<\/p>\n The Pandora jewellery brand accounted for all of Clearpay\u2019s top 10 jewellery items sold, indicating that shoppers were being drawn towards sentimental gifts and personalised pieces during the tough times<\/strong>, Clearpay said.<\/p>\n Commenting on the findings, retail psychologist Shakaila Forbes-Bell added: \u201cThere is a vast body of research which reveals that in times of crisis people become more altruistic and are prone to greater acts of kindness.<\/p>\n \u201cThese findings may explain why people were willing to splurge a little more on their special someone this Valentine\u2019s Day.\u201d<\/p>\n \u201cJewellery, especially personalised pieces, holds a tonne of sentimental value, known for its symbolic and self-expressive qualities.<\/p>\n Jimmy Choo Illicit Eau de Parfum Spray topped Clearpay\u2019s most purchased perfumes in the period, followed by Carolina Herrera Good Girl Eau de Parfum, Jo Malone Myrrh & Tonka Cologne Intense, Lanc\u00f4me Idole Eau de Parfum and Jo Malone Pomegranate Noir Cologne.<\/p>\n The highest levels of browsing during the period took place between 7pm and 9pm.<\/p>\n","protected":false},"excerpt":{"rendered":" Sales of Valentines Day gifting items through Clearpay rose by 15% this year compared to 2020 as locked-down lovers splashed their cash on fragrance, jewellery and lingerie, in lieu of romantic meals out, new data from the \u2018buy now pay later\u2019 service revealed.<\/p>\n","protected":false},"author":82,"featured_media":155868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[14843,9769,14212],"acf":[],"yoast_head":"\n