Unilever is to ban photo-editing of models and remove the word \u201cnormal\u201d from its beauty product advertising as part of the launch of a new Positive Beauty strategy.<\/p>\n
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The move, from the Dove and Sure brand manufacturer, follows one of the largest global studies ever conducted by Unilever Beauty & Personal Care - which revealed that the beauty industry often made \u201cpeople feel excluded.\u201d<\/strong><\/p>\n According to the study, two thirds of people in the UK said that the beauty and personal care industry made certain people feel excluded, while 43% said the beauty industry was \u201conly for some.\"<\/p>\n A further 69% of UK people also said that the beauty industry was guilty of pressurising people into thinking that they needed to look a certain way<\/strong> - contributing to narrow beauty ideals.<\/p>\n In addition, 59% of UK people said that use of the word \"normal\" on beauty product packaging and in advertising had a negative impact<\/strong> - with less than a third of people describing their skin as \u201cnormal\u201d, and even fewer describing their hair as \u201cnormal\u201d .<\/p>\n Unilever president of beauty and personal care Sunny Jain said: \u201cWith one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people\u2019s lives.<\/p>\n \u201cAs part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty<\/strong>.<\/p>\n \u201cWe know that removing \u2018normal\u2019 from our products and packaging will not fix the problem alone, but it is an important step forward.<\/p>\n \u201cIt\u2019s just one of a number of actions we are taking as part of our Positive Beauty vision, which aims not only to do less harm, but more good for both people and the planet.<\/p>\n \u201cWith more consumers than ever rewarding brands which take action on the social and environmental issues they care about, we believe that Positive Beauty will make us a stronger, and more successful business.\u201d<\/p>\n Unilever also vowed to end \u201cany digital alteration to change a person\u2019s body shape, size, proportion or skin colour, across all advertising material<\/strong>,\u201d including influencers paid by the company to promote products.<\/p>\n The manufacturer also committed to increase the number of advertisements portraying people from diverse groups.<\/p>\n","protected":false},"excerpt":{"rendered":" Unilever is to ban photo-editing of models and remove the word \u201cnormal\u201d from its beauty product advertising as part of the launch of a new Positive Beauty strategy.<\/p>\n","protected":false},"author":82,"featured_media":144785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[16709,50,17568,17048],"acf":[],"yoast_head":"\n