{"id":164432,"date":"2021-03-22T10:29:26","date_gmt":"2021-03-22T10:29:26","guid":{"rendered":"https:\/\/theindustry.beauty\/bum-bum-cream-shakes-up-beauty-scene-amid-online-sales-boom\/"},"modified":"2022-01-13T09:42:13","modified_gmt":"2022-01-13T09:42:13","slug":"bum-bum-cream-shakes-up-beauty-scene-amid-online-sales-boom","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/bum-bum-cream-shakes-up-beauty-scene-amid-online-sales-boom\/","title":{"rendered":"Bum Bum Cream shakes up beauty scene amid online sales boom"},"content":{"rendered":"<p>Online beauty sales soared 108% over the past year, according to new research from Klarna, which also revealed Sol de Janeiro Brazilian Bum Bum Cream as the most coveted beauty buy of recent times.<\/p>\n<p><!--more--><\/p>\n<p>With shoppers seeking out whole body beautification, <strong>the posterior-perfecting cream, which is enhanced with caffeine-rich guarana, topped the Klarna App\u2019s \u2018Wish List\u2019 feature in the six months to February 2021<\/strong>.<\/p>\n<p>The data also highlighted consumers' growing appetite for masking, with Glow Recipe Watermelon Glow Sleeping Mask revealed as the third most wish-listed item, just behind Dior Sauvage Eau De Toilette 100ml, in the second spot.<\/p>\n<p>And with access to hair salons and services restricted in recent months, <strong>the trend towards in home hair treatments was also clearly evident,<\/strong> with Olaplex\u2019s No 3 Hair Perfector and Coco &amp; Eve\u2019s Super Nourishing Coconut &amp; Fig Hair Masque both featuring within the top 10.<\/p>\n<p>The wish list feature on the Klarna app allows shoppers to create and share shoppable wish lists using products from any<em>\u00a0<\/em>online store, as well as set up price-drop alerts.<\/p>\n<p>Shoppers can also follow wish lists curated by brands, influencers and Klarna\u2019s shopping experts, to discover new products and find shopping inspiration.<\/p>\n<p><em><strong>Klarna \u2018Wish List\u2019 Top 10<\/strong><\/em><\/p>\n<ol>\n<li><strong>Sol de Janeiro Brazilian Bum Bum Cream<\/strong><\/li>\n<li><strong>Dior Sauvage Eau De Toilette 100m<\/strong><\/li>\n<li><strong>Glow Recipe Watermelon Glow Sleeping Mask\u00a0<\/strong><\/li>\n<li><strong>Olaplex No 3 Hair Perfector\u00a0<\/strong><\/li>\n<li><strong>DIOR Addict Lip Glow Oil - Nourishing glossy lip oil<\/strong><\/li>\n<li><strong>Coco &amp; Eve Super Nourishing Coconut &amp; Fig Hair Masque<\/strong><\/li>\n<li><strong>Chanel Bleu De Chanel Eau De Toilette Spray 50ml\u00a0<\/strong><\/li>\n<li><strong>Milk Makeup Hydro grip Primer\u00a0<\/strong><\/li>\n<li><strong>Huda Beauty #FauxFiler Foundation\u00a0<\/strong><\/li>\n<li><strong>West Barn Co. Soap Brows\u00a0<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online beauty sales soared 108% over the past year, according to new research from Klarna, which also revealed Sol de Janeiro Brazilian Bum Bum Cream as the most coveted beauty buy of recent times.<\/p>\n","protected":false},"author":82,"featured_media":142972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[17687,21,12417],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bum Bum Cream shakes up beauty scene amid online sales boom - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/bum-bum-cream-shakes-up-beauty-scene-amid-online-sales-boom\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bum Bum Cream shakes up beauty scene amid online sales boom - 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