The newly-formed No7 Beauty Company has launched the first in what will be a quarterly series of in-depth reports into the UK beauty sector and its consumers.<\/p>\n
Leveraging consumer insights from the Walgreens Boots Alliance (WBA) the inaugural Beautifully Informed report highlights the resilience of beauty in the face of Covid-19 and the trends and innovations expected to drive the industry going forward.<\/strong><\/p>\n A new Beauty Shopping Basket Index also reveals a snapshot of key UK beauty shopping habits from 2020.<\/p>\n Sales of bath and body products soared during the pandemic, the Index revealed, with increases of up to 125% on some bath and body product lines including the Soap & Glory brand.<\/p>\n \u201cBath and body sales saw exponential growth as consumers responded to hygiene concerns as well as carving out some critical self-care opportunities to help take some of the stress out of lockdown,\u201d the report said.<\/p>\n Despite the challenging times, skincare also excelled in 2020 with the average consumer spending more on skincare than any other toiletries category and for the first-time, UK shoppers spent more online on facial skincare (50.8%) than offline (49.2%).<\/strong><\/p>\n The surge in skincare also propelled the serums category to new heights, with a record 2.9 million UK shoppers having bought a serum in the past year and serum sales forecasted to be \u201cstrong\u201d over the coming months, the report added.<\/p>\n UK sales of toners, fresheners and face masks also showed strong sales growth in 2020.<\/p>\n Looking to the future, technology is expected to continue playing a powerful role within the beauty sector, with \u2018virtual try on\u2019 apps for cosmetic purchases set to remain key, even as stores reopen, to help alleviate consumer hygiene concerns, the report added.<\/strong><\/p>\n For younger beauty consumers, technology which enables \u201cpeer to peer\u201d communications also looks set to become a stronger force, as younger generations increasingly \u201cseek out advice and reassurance from their peers and build digital beauty communities.\u201d<\/p>\n \u201cTikTok is also becoming an increasingly important digital beauty player, especially in colour cosmetics where users have been quick to respond to makeup challenges that include an element of humour and entertainment.<\/p>\n \u201cClubhouse, the invitation only, audio chat iPhone app has proved popular with the beauty community, especially with those who might have felt shut out or marginalised by the traditional beauty conversations,\u201d the report said.<\/p>\n The link between inner and outer health is also likely to become strengthened in the coming months, as consumers show an increased interest in dietary supplements aimed at supporting skin health and better sleep.<\/strong><\/p>\n \u201cThis appreciation of inner\/outer health and beauty combined with broader conversations around perceptions of beauty has also prompted discussion around previously taboo subjects such as the menopause and hormonal imbalance and the effects that these issues can have on mind and body,\u201d the report said.<\/p>\n \u201cThis is predicted to lead to a flurry of brands and products aimed at alleviating some of the negative beauty related impacts associated with these conditions such as changes in skin appearance,\u201d it added.<\/p>\n